Thursday, September 17, 2009

THE "SECRETS" TO A SUCCESSFUL CAMPAIGN

Image of Paula Deen taken as part of a public ...Image via Wikipedia

I am often asked what makes a successful campaign. In my opinion, the following elements result in successful campaigns:

1. Strong mission that effectively meets the needs of their clients
2. Exciting vision that evolves out of a comprehensive strategic plan
3. Passionate case statement that discusses the history, results, needs, and campaign details with dynamic graphics and testimonies.
4. Dedicated, hard-working, committed board members who invest in their organization with time, energies, connections, and dollars.
5. Capable leadership structure for overall campaign and constituent groups.
6. Combination of priority needs, annual fund, and endowment (planned gifts) opportunities.
7. A range of naming opportunities
8. Outstanding stewardship and ethics
9. Professionally done feasibility study

Let me know if you have additional thoughts. If you are considering a campaign, contact me if you have questions or need advice. Best wishes!

Reblog this post [with Zemanta]