Diversity of Revenue Sources Important

In the city in which I live, the United Way has just notified their agencies that, due to the decline in campaign results, all agency support will be cut by 50 percent. Suddenly the phone is ringing off the "wall." I have talked in seminars for months how important it is to diversify revenue sources...don't depend on one grant, one government agency, or just the United Way. Now some are understanding this logic in an up-close and personal way. The best fundraising prospects are still individuals. Of course, you can still diversify with federal and state grants, foundation support, merchandise sales, special events, and other activities, but the best bet over time is still individual support. Love your donors!